Nick Link, the chairman of CGrowth Capital, spoke about his vision for the company in a stakeholder meeting during the conception of the company, where he attempted to define the space and the market which they intend to penetrate. He resisted defining the market in definitive terms and characterised the sector as somewhat informal and unstructured, whilst being far broader than one might assume. Link thus dubbed the sector as a grey space incorporating a variety of different potential avenues all functioning off the vision of making game play more equitable and/or more profitable. These include but are not limited to the more obvious entities such as equipment and apparel, to wearable tech, to block chain matters and IP Products, food and beverages, player and fan management systems, sports betting, marketing of sports and related events as well as the delivery systems of sports and lifestyle content even going as far as incorporating the translation of sporting data and the sociology thereof.